Click to Chat WhatsApp link: 4 ways to get more out of it

We live in a world full of immediacy. The internet brought us millions of services just a few clicks away. Companies like Amazon do a great job making for us fast and easy to buy products. That is why your visitors, leads, and customers should be able to instantly click to chat to start WhatsApp conversations with your business.

Increasing customer trust through conversations

By offering your customers an immediate way to contact your business you increase your their trust in your brand. In other words, more trust in your brand eventually translates into more sales.

1) A unique, customized and easy to remember link

Note: If you don’t have a click to chat link yet, see this first.

Having a click to chat link is great since your visitors, leads, and customers can start WhatsApp conversations immediately.

i.e. https://api.whatsapp.com/send?phone=17078798840&text=Hey%20Instachat!%20I%20am%20interested%20in%20getting%20my%20own%20Instachat%20page! (Source: WhatsApp)

However, putting out there (e.g. in your Instagram bio) a link too long might look (through the eyes of your visitors) a bit sketchy or distrustful. Also, you will not be able to measure clicks or traffic sources.

Yet, a better alternative is to have a short link:

i.e. https://get.instach.at/2GAgZHR (Get yours here)

screenshot of instagram bio with instachat short link click to chat whatsapp

Get your own Click to Chat WhatsApp Short Link for Free!

Specifically, the benefit of these short links is that it looks more trustworthy (to the eyes of your visitors) and you can also measure how many clicks you are getting on the link in question.

Nevertheless, the downside to these short links is that they are hard to memorize or remember.

In contrast, a better option is to get your own customized Click to Chat Instachat page and customized link:

i.e. https://instach.at/demo

e.g. You can reserve your Instagram username for your own link:

In detail, having your own Instachat Link and Page allows your visitors, leads, and customers to instantly send your business incoming click to chat WhatsApp messages with a trustworthy unique link that is also easy to remember.

2) Your own brand and image

With this in mind, using your brand whenever and wherever possible helps your customers remember your business.

Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the 

company.

Strategy New Media

Additionally, having your own customized Instachat page allows you to portray your brand while letting your visitors, leads, and customers have click to chat WhatsApp conversations with your business.

i.e. A simple, effective and customizable page:

3) Qualify incoming Click to Chat WhatsApp conversations from the start

As a result, getting incoming click to chat WhatsApp conversations is very effective because most of the time those conversations have a very high conversion intent. If someone gets in touch with your business via WhatsApp is because they want to buy. They are not just looking around.

Especially because of that high intent, people want to get the job done as fast and simple as possible. An unqualified conversation usually takes too many messages and time going back and forth trying to figure out what the visitor or customer wants. We have noticed that it could take up to 5 to 6 messages to just know what the visitor or customer wants.

Let’s imagine that ACME company sells shoes and t-shirts.

For example, a non qualified incoming WhatsApp conversation would go like this:

Customer: Hi

Business: Hi, how are you today?

Customer: Good. Thank you.

Business: Great. What can I do for you?

Customer: I am interested in buying your products.

Business: What are you interested in? Shoes or t-shirts?

Customer: Shoes

Business: Great, we have a special shoe offer!…

Surely, that must have taken at least a couple of minutes if not days.

On the contrary, if you give your visitors the option to specify what they are looking for; then, those incoming conversations are more personalized and effective for both parties.

For example, a qualified incoming WhatsApp conversation would go like this:

Customer: [Click on “Shoes” button] >>> Pre-filled message “Hi ACME, I want to buy Shoes”

Business: Great, we have a special shoe offer!…

As you can see, that saves time for both parties and you (as a business) can have more conversations in less time.

Each button has its own pre-filled message. You can configure 1 or more buttons.

4) Measure performance

What gets measured, gets done.

Peter Drucker

Consequently, it is important to know what is working and what is not. That is why having your own custom Instachat page allows you to know how many clicks each button (in case you configure more than one) is getting and what traffic sources are the ones with better performance.

How many clicks each button gets
Traffic metrics by source

Bonus: Facebook Pixel

Furthermore, within your Instachat page, you can install your Facebook Pixel. With a Facebook Pixel you can track who visits your Instachat page. Then you can optimize to deliver ads to the right audience but also build new audiences to target based on the behaviour of those previous users.

Source: Faceboook

Conclusions

If WhatsApp is where your customers are or want to be, then try to engage in Click to Chat WhatsApp conversations with them by any means possible. In order to build trust with your visitors, leads or customers it is important to be available for them and make that as easy and simple as possible.

That is why it is recommended to have:

  1. A unique link that you can use everywhere (Instagram, Facebook, Twitter, Twitch, posters, business cards, your own website, etc.)
  2. A custom click to chat page for your visitors, leads or customers to start WhatsApp conversations with your business with just a couple of clicks.
  3. Pre-qualify incoming WhatsApp conversations to make lead and customer service straight forward.
  4. Measure what is working and what is not.
  5. Install your Facebook Pixel and retarget.

Try now your Instachat Link & Page for Free!